AI Marketing Spot Resources for CMOs

How Predictive Marketing Improves Customer Experience

How Predictive Marketing Improves Customer Experience

In modern business environments, high competition requires marketers to create compelling customer experiences (CX). Predictive marketing, an AI-driven technology approach to analyze customer data and build CX predictions, supports this process by generating customer...

5 Habits of Successful CMOs in 2021

5 Habits of Successful CMOs in 2021

The most important lesson we’ve learned from the COVID-19 crisis in 2020 is how much improvement many of us need as marketing executives. Here are five habits every CMO needs to develop in 2021.