Explore AI implications for digital marketing
Soft skills – from curiosity and self-analysis to communication and emotional intelligence – play an increasingly essential role in digital marketing. Let’s talk about a set of the must-have competencies for today’s CMOs and marketing leaders.
Are you struggling to adopt AI and predictive analytics in your marketing strategy? The three issues presented in this article are likely what’s holding your organization back. These days, you can hardly meet a...
Artificial intelligence (AI) is transforming sales and customer service – that’s exactly what’s happening now. And even if you’re not in sales, you must know what AI means for salespeople and how it helps...
Artificial intelligence (AI) is not just a buzzword in digital marketing and business strategy. AI helps sales and marketing professionals automate routine tasks and drastically improve customer relationship management (CRM). How will AI marketing...
AI-first SaaS startups can meaningfully help analyze big datasets for patterns to deliver completely new CRM experiences, cloud solutions, and customer insights for salespeople. Their solutions enable businesses to learn a lot from custom...
Whilst the nature of Chief Marketing Officer often varies from business to business, it’s suggested to identify three broad categories of this role: Tech Visionary, CRM Champion, Big Thinker.
The most important lesson we’ve learned from the COVID-19 crisis in 2020 is how much improvement many of us need as marketing executives. Here are five habits every CMO needs to develop in 2021.
Let’s walk through the definitions of conversational AI and discover how businesses across industries can adopt artificial intelligence virtual agents to engage customers more effectively.
Did you know that 86% of the customers will pay more to get an excellent customer experience? Customers like to get all their questions answered thanks to the so-called “conversational AI platforms”. How many...
In 2020 billions of people in the world have become in the thick of the coronavirus (COVID-19) pandemic, and local governments in many cities started deploying their own methods of disease tracking and prevention....
We are all aware that the technology changes in the blink of an eye and what seemed to be a fad last year, it is already obsolete now. So, to be on top of...
Machine learning (ML), natural language processing (NLP), and recommender systems (RS) are among the hottest AI technologies for OTT video advertising.
Essentially every AI startup wants to get their innovative products to customers’ hands faster because they want to know for sure whether or not the idea works and how to scale up their business....
Edge computing based solutions can access and process data faster, at lower cost and with increased application efficiency, which means more data insights for marketers. Let’s figure out what the heck edge computing is and why it matters for digital marketing.
Artificial intelligence (AI) offers marketers almost an infinite ability to interpret loads of customer data into meaningful and actionable insights, which creates tremendous value for business. But when it comes to the point, fewer...
