Explore AI implications for digital marketing
If you have ever been involved in marketing, you would have an idea, what it takes to come up with content, marketing it to the right people and analyzing your marketing campaigns. What if you are provided with a platform that can perform all these tasks for you? Yes, this is actually what Artificial Intelligence does for content marketers.
Soft skills – from curiosity and self-analysis to communication and emotional intelligence – play an increasingly essential role in digital marketing. Let’s talk about a set of the must-have competencies for today’s CMOs and marketing leaders.
Are you struggling to adopt AI and predictive analytics in your marketing strategy? The three issues presented in this article are likely what’s holding your organization back. These days, you can hardly meet a...
In this article, I’m exploring how AI helps sales teams get rid of daily routine, address more customer queries and close more deals, ensuring that clients receive the best possible service.
Artificial intelligence (AI) is not just a buzzword in digital marketing and business strategy. AI helps sales and marketing professionals automate routine tasks and drastically improve customer relationship management (CRM). How will AI marketing...
AI-first SaaS startups can meaningfully help analyze big datasets for patterns to deliver completely new CRM experiences, cloud solutions, and customer insights for salespeople. Their solutions enable businesses to learn a lot from custom...
In modern business environments, high competition requires marketers to create compelling customer experiences (CX). Predictive marketing, an AI-driven technology approach to analyze customer data and build CX predictions, supports this process by generating customer...
Let’s look at four data and marketing AI trends in the context of neural networks, machine learning, no-code AI, and intelligent automation.
Whilst the nature of Chief Marketing Officer often varies from business to business, it’s suggested to identify three broad categories of this role: Tech Visionary, CRM Champion, Big Thinker.
The most important lesson we’ve learned from the COVID-19 crisis in 2020 is how much improvement many of us need as marketing executives. Here are five habits every CMO needs to develop in 2021.
Let’s walk through the definitions of conversational AI and discover how businesses across industries can adopt artificial intelligence virtual agents to engage customers more effectively.
Did you know that 86% of the customers will pay more to get an excellent customer experience? Customers like to get all their questions answered thanks to the so-called “conversational AI platforms”. How many...
Mobile and artificial intelligence AI surveillance systems have proven to be effective for this purpose. Device-based contact tracing, wearables, computer vision systems, and facial recognition CCTV cameras are just a few examples of those...
We are all aware that the technology changes in the blink of an eye and what seemed to be a fad last year, it is already obsolete now. So, to be on top of...
Machine learning (ML), natural language processing (NLP), and recommender systems (RS) are among the hottest AI technologies for OTT video advertising.
Essentially every AI startup wants to get their innovative products to customers’ hands faster because they want to know for sure whether or not the idea works and how to scale up their business....
