Whilst the nature of Chief Marketing Officer often varies from business to business, it’s suggested to identify three broad categories of this role: Tech Visionary, CRM Champion, Big Thinker.
The most important lesson we’ve learned from the COVID-19 crisis in 2020 is how much improvement many of us need as marketing executives. Here are five habits every CMO needs to develop in 2021.
Soft skills – from curiosity and self-analysis to communication and emotional intelligence – play an increasingly essential role in digital marketing. Let’s talk about a set of the must-have competencies for today’s CMOs and marketing leaders.