5 Habits of Successful CMOs in 2021
The most important lesson we’ve learned from the COVID-19 crisis in 2020 is how much improvement many of us need as marketing executives. Here are five habits every CMO needs to develop in 2021.
Author: Dmitro Bohdanov
Three signs that AI predictive analytics fails for your marketing strategy
Are you struggling to adopt AI and predictive analytics in your marketing strategy? The three issues presented in this article are likely what’s holding your organization back. These days, you can hardly meet a...
How AI is Used in Sales: Overview, Technologies, Use Cases
Artificial intelligence (AI) is transforming sales and customer service – that’s exactly what’s happening now. And even if you’re not in sales, you must know what AI means for salespeople and how it helps...
Customer service AI and chatbot: what it means for modern business
Let’s walk through the definitions of conversational AI and discover how businesses across industries can adopt artificial intelligence virtual agents to engage customers more effectively.
Mobile and AI surveillance systems to help control the virus spread
In 2020 billions of people in the world have become in the thick of the coronavirus (COVID-19) pandemic, and local governments in many cities started deploying their own methods of disease tracking and prevention....
Three AI technologies transforming OTT video advertising
Machine learning (ML), natural language processing (NLP), and recommender systems (RS) are among the hottest AI technologies for OTT video advertising.
The sense of product validation for AI startups
Essentially every AI startup wants to get their innovative products to customers’ hands faster because they want to know for sure whether or not the idea works and how to scale up their business....
Why Data Matters for AI-powered Marketing
Artificial intelligence (AI) offers marketers almost an infinite ability to interpret loads of customer data into meaningful and actionable insights, which creates tremendous value for business. But when it comes to the point, fewer...
ML vs AI: what’s behind AI-enabled machine learning
It’s hard to avoid the hype around machine learning and artificial intelligence happening right now. Just type in a phrase “ML vs AI” in your browser search line and you will get thousands discussions...
Unveiling the Secret Ingredients of Successful Content Marketing for Startups and Freelancers
Simply put, content marketing is about stimulating your audience for sale through text and multimedia content. Whenever you as a marketer sell your audience a product or service, your success depends on a few...
