Author: Dmitro Bohdanov

5 Habits of Successful CMOs in 2021

5 Habits of Successful CMOs in 2021

The most important lesson we’ve learned from the COVID-19 crisis in 2020 is how much improvement many of us need as marketing executives. Here are five habits every CMO needs to develop in 2021.

Why data matters for AI-powered marketing

Why Data Matters for AI-powered Marketing

Artificial intelligence (AI) offers marketers almost an infinite ability to interpret loads of customer data into meaningful and actionable insights, which creates tremendous value for business. But when it comes to the point, fewer...