5 Habits of Successful CMOs in 2021
The most important lesson we’ve learned from the COVID-19 crisis in 2020 is how much improvement many of us need as marketing executives. Here are five habits every CMO needs to develop in 2021.
Author: Dmitro Bohdanov
Three signs that AI predictive analytics fails for your marketing strategy
Are you struggling to adopt AI and predictive analytics in your marketing strategy? The three issues presented in this article are likely what’s holding your organization back. These days, you can hardly meet a...
Customer service AI and chatbot: what it means for modern business
Let’s walk through the definitions of conversational AI and discover how businesses across industries can adopt artificial intelligence virtual agents to engage customers more effectively.
Mobile and AI surveillance systems to help control the virus spread
Mobile and artificial intelligence AI surveillance systems have proven to be effective for this purpose. Device-based contact tracing, wearables, computer vision systems, and facial recognition CCTV cameras are just a few examples of those...
Three AI technologies transforming OTT video advertising
Machine learning (ML), natural language processing (NLP), and recommender systems (RS) are among the hottest AI technologies for OTT video advertising.
Why Data Matters for AI-powered Marketing
Artificial intelligence (AI) offers marketers almost an infinite ability to interpret loads of customer data into meaningful and actionable insights, which creates tremendous value for business. But when it comes to the point, fewer...
ML vs AI: what’s behind AI-enabled machine learning
It’s hard to avoid the hype around machine learning and artificial intelligence happening right now. Just type in a phrase “ML vs AI” in your browser search line and you will get thousands discussions...
Unveiling the Secret Ingredients of Successful Content Marketing for Startups and Freelancers
Simply put, content marketing is about stimulating your audience for sale through text and multimedia content. Whenever you as a marketer sell your audience a product or service, your success depends on a few...
