The 3 Different Types of CMO: Which One Are You?
Whilst the nature of Chief Marketing Officer often varies from business to business, it’s suggested to identify three broad categories of this role: Tech Visionary, CRM Champion, Big Thinker.
Category: Talent
5 Habits of Successful CMOs in 2021
The most important lesson we’ve learned from the COVID-19 crisis in 2020 is how much improvement many of us need as marketing executives. Here are five habits every CMO needs to develop in 2021.
The Most Valuable Soft Skills for CMOs
Soft skills – from curiosity and self-analysis to communication and emotional intelligence – play an increasingly essential role in digital marketing. Let’s talk about a set of the must-have competencies for today’s CMOs and marketing leaders.
