The 3 Different Types of CMO: Which One Are You?
Whilst the nature of Chief Marketing Officer often varies from business to business, it’s suggested to identify three broad categories of this role: Tech Visionary, CRM Champion, Big Thinker.
Tagged: skills
The Most Valuable Soft Skills for CMOs
Soft skills – from curiosity and self-analysis to communication and emotional intelligence – play an increasingly essential role in digital marketing. Let’s talk about a set of the must-have competencies for today’s CMOs and marketing leaders.
